Coming in January, WaterWise will be launching a new division; Green Media Creations (GMC). GMC is the brainchild of Armando Salas, one of the creators of WaterWise Consulting. Armando has worked in the water conservation industry for over 15 years. He first began working as a consultant for Metropolitan Water District and during his time there, he ran across many smaller local water retail agencies that did not have a budget for marketing. Often times they relied on what little marketing their wholesaler would provide, however that typically did not provide a personalized marketing campaign for their customers.

Armando decided that he could assist these agencies by offering top-quality marketing materials for affordable prices. In addition, he created marketing tools which are free upon request to help those public agencies which really needed assistance. In the near future, GMC will have templates for public agencies to use at no cost. Other marketing materials will also be free to use, such as the video above, which will be made available for all to use free of charge on their website. GMC will personalize the video “Conserve It or Lose It” for an additional fee. However, if you prefer to show it as it is, without your logo and personal message, you may use it free of charge. We only ask these three things:

1. 1) you are a public agency,
2. 2) you sign up for the WaterWise monthly newsletter, and
3. 3) you give GMC credit for the project.

Of course telling other agencies about GMC would be greatly appreciated, but that is up to you.

GMC is not limited to marketing water conservation; soon you will find marketing materials for energy conservation, solar energy, and recycling. So, please spread the word. If you have any great ideas, please pass those on to us. We would love to hear them. To request your free marketing materials, please visit our page at www.greenmediacreations.com.

We hope you enjoy the new marketing model and when you need original work created, you think of GMC. Armando can be reached at asalas@greenmediacreations.com

Once again WaterWise hosts a successful party in Las Vegas! WaterWise hosts a party every year to give members of the water conservation industry an opportunity to network with colleagues from across the country. Attendees exchange ideas for new programs while munching on snacks and enjoying beverages. Everyone had a great time.

This year, WaterWise used the theme of tailgate workshops and converted it into a tailgate party, made famous by football fans across the country. WaterWise staff wore football jerseys and displayed football games on the televisions.

A WaterWise tailgate workshop consists of an instructor driving to a landscape company’s site. Driving to the facility and teaching the workshop outdoors eliminates the need to secure a facility. Everything is done outside and the WaterWise instructor brings a pick-up truck loaded with equipment. The instructor opens his tailgate and teaches his water conservation workshop. The instructor then introduces water saving methods to field personnel. WaterWise forgoes handbooks and keeps everything as simple as possible. However, the workshops stress hands-on exercises that employees can use while out in the field.

If you want the landscape companies in your service area to be a part of this program, please check out WaterWise Tailgate Workshops. Classes are conducted in English or Spanish. Fall and winter are typically slow months in the landscape industry, so now is a perfect time to schedule a workshop.

For more information on this program, please call Juan Garcia at (626) 335-7888